# Guidepost Digital

> Guidepost Digital is a boutique web design and digital marketing agency in Charlotte, NC. It builds and manages Webflow websites for local service businesses, and delivers local SEO, answer engine optimization, Google Ads, and positioning. Founded in 2021 by Jesse Douma, who works on every project directly.

Every engagement pairs a fixed-price website build with an ongoing monthly management plan. Pricing is published, identical for every client, and month to month with no long-term contract. The primary conversion action is a contact form inquiry or a discovery call.

## Pages

- [Home](https://guidepostdigital.com): Overview of the offer, published pricing, and positioning. Includes an FAQ covering website management costs, WordPress to Webflow migration, AI search visibility, and contract terms.
- [Services and Pricing](https://guidepostdigital.com/services): Full breakdown of the Foundation Website build and the three monthly management tiers, with what is included in each.
- [About](https://guidepostdigital.com/about): Background on founder Jesse Douma and how Guidepost Digital works.
- [Insights](https://guidepostdigital.com/insights): Practical guides on web design, local SEO, answer engine optimization, and Google Ads for small service businesses.
- [Contact](https://guidepostdigital.com/contact): Contact form and direct contact details.
- [Privacy Policy](https://guidepostdigital.com/privacy-policy): How Guidepost Digital collects, uses, and protects personal information.
- [Terms of Use](https://guidepostdigital.com/terms-of-use): Terms governing use of this website and its services.

## Articles

- [When Google Ads Makes Sense for a Local Business](https://guidepostdigital.com/insights/when-google-ads-makes-sense-for-a-local-business): The conditions under which paid search is worth the spend for a local service business, and when it is not.
- [What a High-Performing Small Business Website Actually Includes](https://guidepostdigital.com/insights/what-a-high-performing-small-business-website-actually-includes): The components that separate a website that generates inquiries from one that only exists.
- [Your Google Business Profile Is More Important Than You Think](https://guidepostdigital.com/insights/your-google-business-profile-is-more-important-than-you-think): Why the profile often outperforms the website for local discovery, and how to complete it properly.
- [How to Get Your Business Found in AI Search Results](https://guidepostdigital.com/insights/how-to-get-your-business-found-in-ai-search-results): What answer engine optimization is and the practical steps that make a business retrievable by AI assistants.
- [How Local SEO Helps Small Businesses Compete](https://guidepostdigital.com/insights/how-local-seo-helps-small-businesses-compete): How a smaller local business outranks larger competitors in its own market.
- [Why Your Website Is Not Bringing In New Clients](https://guidepostdigital.com/insights/why-your-website-is-not-bringing-in-new-clients): The common reasons a functioning website produces no inquiries, and what to change first.
- [What Makes a Local Business Website Stand Out](https://guidepostdigital.com/insights/what-makes-a-local-business-website-stand-out): What distinguishes a local business site from the template-driven competition in the same category.

## Services and pricing

**Foundation Website, $899 one time.**
A complete five-page Webflow website build. The same price covers a new build and a WordPress to Webflow migration. Includes mobile-first responsive design, schema markup, metadata, Core Web Vitals optimization, and Google Analytics 4 setup.

**Essentials Management Plan, $199 per month.**
For a business with a focused offering and no active content publishing. Covers hosting, security monitoring, performance and discoverability improvements, monthly reporting, and 2 hours of dedicated site work per month.

**Momentum Management Plan, $299 per month.**
For a growing business with active content or multiple service pages. Everything in Essentials plus 3 hours of dedicated site work, CMS publishing with SEO keyword guidance, ongoing SEO and AEO maintenance, and content recommendations.

**Growth Management Plan, $499 per month.**
For a business running multiple content systems or locations. Everything in Essentials and Momentum plus 5 hours of dedicated site work, keyword-led content production, conversion analysis, and AI search visibility strategy.

Additional hours beyond a plan's allocation are billed at $129 per hour in 15-minute increments. All management plans are month to month with no long-term contract.

## What Guidepost Digital does

- Webflow website design and build for local service businesses
- WordPress to Webflow migration
- Ongoing website management, hosting, and security monitoring
- Local SEO and Google Business Profile optimization
- Answer engine optimization, meaning visibility in AI assistants and AI search results
- Google Ads strategy, build, and management
- Positioning, messaging, and website copywriting
- Monthly performance reporting

## Who it serves

Local service businesses in the Charlotte, NC metro and surrounding Southeast markets. Current and past client categories include medical aesthetics, legal services, real estate accounting and fractional CFO, staffing and recruiting, professional services, and outdoor services and landscaping.

## About

**Jesse Douma** is the founder and strategic lead of Guidepost Digital. He works on every engagement directly, with no account managers and no handoffs. He founded The Writers Store and served as Senior Product Manager at America's Test Kitchen, a national media brand reaching tens of millions of users annually. His background spans more than twenty years in digital product work across content strategy, copywriting, and website development.

LinkedIn: https://www.linkedin.com/in/jessedouma/

## Contact

- **Business name:** Guidepost Digital
- **Address:** 227 W 4th St 1st Floor #3089, Charlotte, NC 28202, United States
- **Phone:** +1 (704) 930-0506
- **Email:** hello@guidepostdigital.com
- **Website:** https://guidepostdigital.com
- **Service area:** Charlotte metro and surrounding Southeast markets