Angie Douma, LMFT

The Challenge

Angie’s work is active, collaborative, and grounded in real conversation. Most therapy brands rely on soft language and familiar visual cues that flatten that experience. The challenge was to create a brand and website that felt human and personal without centering Angie herself or relying on personal photography. Privacy, accuracy, and tone all mattered. The focus needed to stay on the client and the work they come to do.

The Approach

We began by listening. Through discovery, we shaped Angie’s philosophy, language, and approach into a clear voice system that sounded like her sessions feel. Direct, supportive, and honest. From there, we designed a website that prioritizes calm structure, clear navigation, and client-centered messaging. Every decision was made to help visitors understand what working with Angie is like before they ever reach out.

The Outcome

The finished brand and website communicate clarity and confidence without feeling clinical. Visitors arrive with a strong sense of fit, which leads to more aligned inquiries and clients who feel prepared from the start. The site reflects Angie’s experience, her commitment to privacy, and the steady support she offers during moments of change.