[ Managed Websites ]
If your website was an employee, would you keep them?
Your website works every hour, across every channel, for every prospect who needs your services. Yet too many service businesses set theirs up once, manage it like a hobby, and wonder why it doesn't perform.
Guidepost Digital builds and manages Webflow websites for service businesses in Charlotte, with fixed pricing and month-to-month plans.
No pitch. We reply within one business day.
“The traffic to the site has gone up significantly in even a short amount of time.”
Dr. Lindsay Crenshaw
Charlotte Medical Aesthetics
[ Problem Defined ]
Most service business websites underperform. Their owners only suspect it.
These sites were hired years ago, set up once, and have been on the payroll ever since.
They show up.
They don't produce.
They don't get reviewed.
They drift.
A working website pays for itself in a few new clients a year. A drifting one is dead weight. The hard part is knowing which one you have.
[ What's Included ]
Everything you need to perform. Nothing more to pay.
Every Guidepost engagement comes with what a website actually needs to perform. No starter package. No paid extras to make it work.
Here's what comes with every website we build:
A website that performs, not just at launch.
Ongoing care, monitoring, and adjustments are part of how we work, not a separate sale.
One point of contact, start to finish.
The same person who scopes your project stays involved through every stage. No handoffs.
Pricing you can actually plan around.
Fixed prices for builds. Predictable monthly care. No surprise invoices.
The technical work handled, not pitched.
SEO, AI search readiness, and performance are built into every page. Not a paid add-on.
[ Transparent Pricing ]
One price to build. One price to manage.
Our pricing is published, productized, and the same for every client. No discovery-call quotes. No surprise invoices. Every Guidepost engagement includes both a build and a management plan. We don't do one without the other, because a website that isn't managed becomes one that's forgotten.
Foundation Website
The Build
$899
/one time
A complete five-page website on Webflow. New build or migration from WordPress.
What's included
Five-page Webflow site, copy and design included
Schema markup, critical for SEO and AEO discovery
AI search optimization for ChatGPT, Claude, Perplexity
Core Web Vitals optimization for page speed and SEO
Mobile first responsive design and accessibility built-in
Google Analytics and Search Console setup
Title tags, meta descriptions, and alt text on every page
Management Plans
The Relationship
$199
/month
Every Guidepost site is supported by a monthly management plan, scaled to your site's size.
What's included
Hosting, security, and performance monitoring
Active tracking of traffic, search rankings, and conversions
Monthly performance report with findings and plan
Ongoing copy, structure, and SEO and AEO improvements
Proactive content recommendations driven by analytics
Monthly or quarterly strategy call on progress and priorities
Priority response within one business day
[ Services ]
Build it. Manage it. Get it found.
[ Rebuilt Without Losing Ground ]
Website Redesign
A new site built on your traffic data, so the pages and searches that bring in business carry over.
See website redesign
[ Built to Attract Clients ]
Website Design
Five Webflow pages with copy, design, schema, and analytics, built around how your buyers decide.
See website design
[ Improved Every Month ]
Monthly Website Management
Hosting, tracking, a monthly report, and hands-on hours that keep your site current. No long-term contract.
See management plans
[ Found by Nearby Buyers ]
Local SEO
Your business in the map results, the organic results, and AI answers, run inside your management plan.
See local SEO
[ Chosen Before the Click ]
Google Business Profile Optimization
Categories, services, photos, and reviews set up right, then kept current as your business changes.
See profile optimization
[ Discovered in AI Search ]
AI Search Optimization
Get named when buyers ask ChatGPT, Claude, Perplexity, or Google's AI answers who to call.
See AI search optimization
What clients say on Google
Jesse and the team have gone above and beyond to revamp my website. The traffic to the site has gone up significantly in even a short amount of time. They are honest, straightforward, and very timely! Highly recommend!
Lindsay Crenshaw
Charlotte Medical Aesthetics
Read on Google
Jesse and his team at Guidepost Digital were able to support and guide us to improve our website's presence and enhance our SEO. Highly recommend!
Laurencia Trevino
Law Office of Benjamin Kanani
Read on Google
If you want to take your website to the next level, I highly recommend Guidepost Digital. Their expertise with regard to branding and platform migration was critical to our success.
Susan Storb
The Giving Circle, Philadelphia
Read on Google
Jesse was responsive, thoughtful, and easy to work with throughout the entire process. … We had worked with other marketing companies before, but none of them truly honed in on what we needed the way Jesse did.
Tracey Rogers
Bricks & Quarters
Read on Google
Guidepost Digital strongly came through for us. They built a clean, easy-to-use website that works great on mobile and gets noticed on Google. Local SEO they did is already bringing in more calls. Very happy to recommend them.
Andrew Cohen
Law Office of Andrew Cohen
Read on Google
Guidepost Digital created a stunning custom website for somm.to.table that far exceeded our expectations. The design is clean, responsive, and perfectly reflects our brand.
Cara McBroom
somm.to.table
Read on Google
Read all reviews on Google
[ Structured Process ]
Four phases. One throughline.
Every Guidepost engagement moves through the same four phases. Each builds on the last, and the engagement continues well past launch.
Most builds run six to twelve weeks from kickoff to launch. The sequence is consistent because it works.
1
Orientation
Your business, your market, your audience, your ambition. We learn the territory before we draw the map. The clearer the picture here, the stronger everything that follows.
2
Definition
The message, the positioning, the value the buyer actually receives. This is where the strategy gets locked in, so every choice downstream has a reason behind it.
3
Production
Copy and design develop together. Sometimes copy leads. Sometimes design does. The work doesn't get built until both are aligned.
4
Refinement
The site goes live, and the partnership continues. Monthly review, ongoing improvement, and active management. This is where other agencies end. Ours starts.
[ Who Leads the Work ]
The strategic depth you need. None of the agency overhead.
Most agencies serving small businesses are staffed by people who have never run one. I have.
I'm Jesse. I lead every client relationship personally. Before starting Guidepost, I was a business owner, then spent over twenty years in digital product work. That work spanned content strategy, copywriting, and website development across multiple companies, including a national media brand that reached tens of millions of users annually.
There is no handoff. The strategy, the judgment, and the relationship stay with one point of contact. The person who took your first call.
[ Modern Platform ]
Built on Webflow. Migrated from WordPress.
Every Guidepost website is built on Webflow. The platform is fast, secure, and built for the technical SEO and AI search work that matters in 2026. The CMS is usable without a developer. The hosting is included. The performance is consistent across every site we build.
If you're on WordPress, we migrate you. The plugin updates that break the site, the security patches that arrive late, the monthly bills that grow every time something on the back end has to be fixed. None of that follows you to Webflow. We've moved enough sites over to know the path.
Single platform. Deeper expertise. Stronger outcomes.
See how a redesign keeps your traffic
[ Insights ]
Notes from the work.
Practical writing about websites and search, drawn from active client work.
Read more from the studio
AEO
AI Search Optimization. How to Get Your Business Listed in ChatGPT
Find out in ten minutes whether AI assistants list your business, and what it takes to change the answer if they do not.
Read more
Google Ads
When Google Ads Makes Sense for a Local Business
Google Ads is not the right starting point for every local business. The businesses that benefit most have a few things in common. Understanding those patterns helps make a better decision about when and how to invest.
Read more
Web Design
What a High-Performing Small Business Website Actually Includes
Most small business websites are built to check a box. A high-performing website is built to work: to show up in search, explain the business clearly, and give visitors enough confidence to reach out.
Read more
[ Questions Answered ]
The questions service businesses ask first.
How much does website management cost for a small business?
Professional website management typically runs $200 to $1,000 a month depending on the size of the site and the work involved. Guidepost management plans start at $199 a month and scale with your site. Every plan covers hosting, monitoring, performance, reporting, and a set amount of hands-on work each month.
Why do I need a management plan and not just a website?
Because a website that is not managed falls behind. Services change, search shifts, and small issues go unnoticed until they cost you. Every Guidepost site includes a management plan because that is what keeps the site working after launch. The build creates the foundation. The plan keeps it performing.
Will moving from WordPress to Webflow hurt my SEO?
No. Search rankings are tied to your domain and your content, not your platform. A properly executed migration preserves your rankings and your traffic by carrying over your URLs, redirects, metadata, and content structure. A neglected WordPress site does more damage to search performance than a careful migration ever would.
How do I get my business to show up in AI search like ChatGPT?
AI search tools pull from clear content, structured data, and consistent business information across the web. Guidepost builds every site with schema markup, FAQ structure, and AEO foundations that help AI tools find and cite your business. It is the same work that supports traditional search, applied to how people search now.
Do I have to start with a new website?
In most cases, yes. Guidepost builds and manages on Webflow, and the management model depends on a clean, consistent foundation. If your current site is on WordPress or another platform, the rebuild is part of the engagement. If you already have a Webflow site, we assess whether it can be managed as-is.
What happens if I need more work than my plan includes?
Your plan includes a set amount of work each month. If a month needs more, additional hours are available at a clear hourly rate, and larger projects are quoted separately. You will always know the cost before any extra work begins. Nothing happens without your approval.
Is there a long-term contract?
Management plans run month to month. There is no long-term lock-in. The work continues because it is producing results, not because a contract requires it.
[ Start Here ]
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet.