[ About Guidepost Digital ]
Built from both sides of the table.
Guidepost Digital is a Charlotte web design and management agency led by founder Jesse Douma, a former business owner and product manager who handles every client engagement personally.
The premise is simple. Service businesses deserve the same process, strategy, and accountability that larger organizations take for granted. That perspective comes from both sides of the work.
[ Before Guidepost ]
I started on your side of the table.
As a business owner
I built a business, and after it was acquired, I ran it as a division of a larger media company. Along the way I hired agencies to handle the website and the marketing. I handed over briefs, waited on deliverables, chased progress updates, and tried to read reports built to show activity rather than results. The work arrived and looked acceptable. The site went live. The phone rang no more than it had before.
The agencies were not dishonest. The work passed through too many hands. Nobody owned it from start to finish, and nobody was accountable for whether it worked.
As a Senior Product Manager
Then I moved to the other side of the table, at America's Test Kitchen. I led the development team and brought product, design, and content together to ship digital products used by millions of people. I saw what happens when strategy, execution, and accountability sit in the same hands. That way of working rarely reaches the businesses that need it most.
[ How It Shapes the Work ]
Enterprise practice. Local business scale.
Guidepost brings the way well-run digital teams work to the scale of a local or growing business. Every site starts with a clear strategy. One point of contact owns it from the first call through launch and every month after.
When a project calls for another specialist, they work inside that plan and you keep the same point of contact. Accountability should not transfer every time the work moves from strategy to build to management. The person who scoped your project stays accountable for the result.
[ Who This Is For ]
For owners with a business to run.
Guidepost works best with service businesses whose owners would rather not think about their website or marketing. You focus on the business. Guidepost keeps the website, search visibility, and marketing moving with it.
A new service, a new location, a busy season. As the business changes, the website keeps pace instead of falling behind. You get a straight answer about what is working, and the truth when something is not.
[ Start Here ]
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet.