Built from both sides of the table.
Guidepost is a website design and management studio built on a simple premise. Small businesses deserve the same quality of process, strategy, and accountability that larger organizations take for granted. Jesse Douma founded Guidepost after spending years on both sides of the work. First as a business owner, then as a copywriter and product manager inside teams building digital products for millions of users.
Two experiences. One model.
Before working in technology, I ran a business. I worked with agencies. I handed over briefs, waited on deliverables, chased progress updates, and tried to interpret reports designed to show activity rather than results. The work arrived and looked acceptable. The site went live. The phone did not ring any more than it had before.
The agencies were not dishonest. The work passed through too many hands. No one person owned it from start to finish, and no one person was accountable for whether it worked.
Later, I moved to the corporate side. I managed product, design, content, and development teams. I learned what it looks like when strategy, execution, and accountability are held by the same people who own the outcome. I saw the systems and processes that well-run digital teams use to build things that perform. Those systems rarely reach the businesses that need them most.
Enterprise practice. Local business scale.
Guidepost applies the practices, processes, and accountability structures of well-run digital teams to the scale of a local or growing business. A website built with a clear strategy behind it. Managed by someone who understands what it needs to keep performing. Never handed off to someone who was not part of building it.
One person remains responsible at every stage. Not because one person does every task alone, but because accountability should not transfer every time a project moves from strategy to build to management. The person who scoped the work is the person who delivers it.
For businesses that want a partner, not a vendor.
Guidepost works best with local and small businesses that want someone in their corner, not just a production team behind a ticket system. Business owners who want to know exactly who is responsible for their results, and who expect to be told the truth when something is not working.
If you have been burned by an agency that overpromised, handed you off, or delivered a site that looked fine but did nothing for your business, Guidepost is built for that experience.
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet. We'll reach out to schedule a conversation. The first conversation is about what matters to your business and how Guidepost can help. Not a pitch.