The build. The management.
The price for both.
Every Guidepost engagement has two parts. A website built to perform, and the ongoing work that keeps it performing. The build gets your site live and working. The management keeps it ranking, converting, and current with your business.
A site that shows up in search, loads fast, and converts visitors into inquiries.
Management that keeps your website current, improving, and accountable.
Predictable pricing you can plan your business around without surprises.
A complete website. One fixed price.
$899
- Five Webflow pages: new build or WordPress migration, same price
- Mobile-first responsive design and accessibility on every screen size
- Schema markup for SEO, local search, and AI tool discovery
- Title tags, meta descriptions, and alt text written and optimized
- Performance optimization for Core Web Vitals and AI search
- Google Analytics 4 and Search Console for transparent reporting
Monthly management, scaled to your site.
Three tiers, each scaled to site size. Every plan covers hosting, monitoring, performance tracking, and a set of hands-on hours each month. The plan you're on depends on the size of what we're managing.
Essentials
$199
For businesses with a focused offering and no active content publishing.
- Hosting, management and monitoring
- Security monitoring and updates
- Performance and discoverability improvements
- Monthly reporting, quarterly planning call
- 2 hours of dedicated site work each month
- Priority response within one business day
Momentum
$299
For growing businesses with active content or multiple service pages.
- Everything in Essentials
- 3 hours of dedicated site work each month
- Monthly performance and planning call
- CMS publishing with SEO keyword guidance
- Ongoing SEO and AEO maintenance
- Content recommendations and edits
Growth
$499
For businesses running multiple content systems or locations.
- Everything in Essentials and Momentum
- 5 hours of dedicated site work each month
- Multi-system CMS management and support
- Keyword-led content production
- Conversion and discovery performance analysis
- AI search visibility strategy and reporting
The site grows when the business does.
When the business grows, the website follows. More pages, content systems, local presence, and AI search visibility are all available at fixed prices, scoped and approved before any work begins.
Any page beyond the five included in Foundation. Each includes design, copy direction, on-page SEO, schema markup, and AEO structure. Common additions: services pages, location pages, team pages, custom landing pages.
A complete content management system for a specific content type. Includes data architecture, the single-item template page, and the listing page. Common systems: blog, services, gallery, locations, team, case studies, FAQs.
Written, optimized, and published into the CMS. Includes original copy, image preparation, on-page SEO, schema markup, and internal linking. Common entries: blog posts, service pages, treatment pages, location pages.
For local businesses that need to claim, build, or optimize their Google Business Profile. Includes profile claim and verification, complete profile build, photo strategy, Q&A setup, and initial review request strategy.
Twenty-five directory submissions and citation cleanups across the most important local platforms. Includes a NAP consistency audit, submissions to relevant industry and niche directories, Yelp, BBB, Apple Maps, and Bing Places, and documentation of all submissions.
A documented baseline of where your brand surfaces in AI search, with recommendations for closing visibility gaps. Includes manual query testing across ChatGPT, Claude, Perplexity, and Google AI Overviews, competitor citation analysis, and content gap analysis with content and schema recommendations.
For work beyond the monthly care plan hours, billed in 15-minute increments. Applies to any site work: edits, design, development, content, SEO, and AEO updates.
More becomes available once the foundation is in place.
When the website is performing and we understand your business, your market, and where you're headed, we can extend the work into other areas. These services are available to care plan clients and led by the same person managing your site.
- Brand identity and logo design
- Marketing strategy and consulting
- Google Ads campaign builds and management
- Meta Ads campaign builds and management
- Ad-hoc design, development, and content work
All additional work is at $129 per hour, quoted by scope before any work begins.
The model exists because websites need more than a launch.
Questions about the services and how they work.
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet. We'll reach out to schedule a conversation. The first conversation is about what matters to your business and how Guidepost can help. Not a pitch.