[ Services + Pricing ]
The build. The management. The price for both.
Every Guidepost engagement has two parts. A website built to perform, and the ongoing work that keeps it performing. The build gets your site live and working. The management keeps it ranking, converting, and current with your business.
Guidepost Digital builds Webflow websites for service businesses and manages them monthly, with published pricing: $899 to build and plans from $199 a month.
A site that shows up in search, loads fast, and converts visitors into inquiries.
Management that keeps your website current, improving, and accountable.
Predictable pricing you can plan your business around without surprises.
[ The Build ]
A complete website. One fixed price.
$899
/one-time
What's included:
- Five Webflow pages: new build or WordPress migration, same price
- Mobile-first responsive design and accessibility on every screen size
- Schema markup for SEO, local search, and AI tool discovery
- Title tags, meta descriptions, and alt text written and optimized
- Performance optimization for Core Web Vitals and AI search
- Google Analytics 4 and Search Console for transparent reporting
Every Foundation build launches on a monthly care plan listed below.
[ The Management ]
Monthly management, scaled to your site.
Every plan runs the same way. Your analytics get read, not just collected, and the monthly hours go where the numbers point. When search visibility climbs but the clicks lag, when a page stops converting, when something drifts out of date, that is what the hours address. It works like having a web and search lead on staff who watches performance and acts on it, without adding to payroll. The tier you land on depends on the size of what we manage.
Essentials
Focused
$199
/month
For businesses with a focused offering and no active content publishing.
What's included:
Hosting and site management
Security and uptime monitoring
SEO and AI search monitoring
Monthly report, quarterly call
2 hours of site work a month
One business day response
Momentum
Recommended
$299
/month
For growing businesses with active content or multiple service pages.
What's included:
Everything in Essentials
3 hours of site work a month
Monthly performance call
CMS publishing with keywords
Ongoing SEO and AEO upkeep
Content edits and guidance
Growth
Strategic
$499
/month
For businesses running multiple content systems or locations.
What's included:
Everything in Momentum
5 hours of site work a month
Multi-system CMS support
Keyword-led content production
Conversion performance review
AI search visibility strategy
[ Why It Works This Way ]
The model exists because websites need more than a launch.
Why every build includes a care plan
A website that goes live without management starts drifting immediately. Services change. Search shifts. Performance degrades quietly, and nothing flags it. The care plan is how we stay accountable for the site we built, and how that site stays current with the business it represents.
Why pricing is published
Buyers working through a short list should be able to qualify Guidepost before picking up the phone. Published pricing means you know before the first conversation whether this fits your budget. Every client pays the same rate. No one is negotiating against a quote someone else received.
Why you keep one point of contact
Strategy passed from one person to another changes in transit. The person who scoped your project is not the person who built it, and the person who built it is not the person managing it. At Guidepost, one point of contact stays responsible for every stage, from the first call through every month of management.
[ Every Service ]
Built well. Managed monthly. Found in search.
Every engagement starts with a site built to perform and a plan that keeps it current. The search work builds on both, so buyers find you in the map, the search results, and AI answers.
[ Built to Attract Clients ]
Website Design
Five Webflow pages with copy, design, schema, and analytics, built around how your buyers decide.
See website design
[ Rebuilt Without Losing Ground ]
Website Redesign
A new site built on your traffic data, so the pages and searches that bring in business carry over.
See website redesign
[ Improved Every Month ]
Monthly Website Management
Hosting, tracking, a monthly report, and hands-on hours that keep your site current. No long-term contract.
See management plans
[ Found by Nearby Buyers ]
Local SEO
Your business in the map results, the organic results, and AI answers, run inside your management plan.
See local SEO
[ Chosen Before the Click ]
Google Business Profile Optimization
Categories, services, photos, and reviews set up right, then kept current as your business changes.
See profile optimization
[ Discovered in AI Search ]
AI Search Optimization
Get named when buyers ask ChatGPT, Claude, Perplexity, or Google's AI answers who to call.
See AI search optimization
[ Ready When You Are ]
The site grows when the business does.
Your site launches on the five pages in the $899 Foundation build. Everything on this list is priced separately and added later, when the business needs it, scoped and approved before any work begins. None of it is required to go live.
Additional Page
$399 per page
Any page beyond the five included in Foundation. Each includes design, copy direction, on-page SEO, schema markup, and AEO structure. Common additions: services pages, location pages, team pages, custom landing pages.
Content System
$999 per system
A complete content management system for a specific content type. Includes data architecture, the single-item template page, and the listing page. Common systems: blog, services, gallery, locations, team, case studies, FAQs.
Content Entry
$249 per entry
Written, optimized, and published into the CMS. Includes original copy, image preparation, on-page SEO, schema markup, and internal linking. Common entries: blog posts, service pages, treatment pages, location pages.
Google Business Profile Setup
$399
For local businesses that need to claim, build, or optimize their Google Business Profile. Includes profile claim and verification, complete profile build, services with prices, photo strategy, and initial review request strategy.
Local Directory Submissions
$499
Twenty-five directory submissions and citation cleanups across the most important local platforms. Includes a NAP consistency audit, submissions to relevant industry and niche directories, Yelp, BBB, Apple Maps, and Bing Places, and documentation of all submissions.
AI Search Visibility Report
$299
A documented baseline of where your brand surfaces in AI search, with recommendations for closing visibility gaps. Includes manual query testing across ChatGPT, Claude, Perplexity, and Google AI Overviews, competitor citation analysis, and content gap analysis with content and schema recommendations.
Additional Hours
$129 per hour
For work beyond the monthly care plan hours, billed in 15-minute increments. Applies to any site work: edits, design, development, content, SEO, and AEO updates.
[ As Your Business Grows ]
More becomes available once the foundation is in place.
When the website is performing and we understand your business, your market, and where you're headed, we can extend the work into other areas. These services are available to care plan clients and led by the same person managing your site.
- Brand identity and logo design
- Marketing strategy and consulting
- Google Ads campaign builds and management
- Meta Ads campaign builds and management
- Ad-hoc design, development, and content work
All additional work is at $129 per hour, quoted by scope before any work begins.
[ Questions Answered ]
Questions about the services and how they work.
Do I need a new website to work with Guidepost?
Not necessarily. Guidepost builds and manages on Webflow. If your current site is on WordPress or another platform, a rebuild is included at the same price. If you already have a Webflow site, we assess whether it can be managed as-is. In either case, the engagement requires a clean, consistent Webflow foundation.
Can I add pages or features after launch?
Yes. Additional pages are $399 each, content systems are $999 per system, and content entries are $249 each. All post-launch additions are quoted and approved before work begins, and built to the same standard as the original site. Care plan hours can be applied to smaller additions if the scope fits within the month.
What happens if I need more work than my plan includes?
Work beyond your plan hours is available at $129 per hour, billed in 15-minute increments. Larger projects are scoped and quoted separately. Nothing starts without your approval, and the cost is confirmed before any work begins.
Can Guidepost manage my Google Ads or social campaigns?
Ad management is available to care plan clients. Google Ads and Meta Ads campaigns are built, managed, and reported on by the same person managing your site, at $129 per hour, quoted by scope before the engagement begins. Ad work is part of the same engagement, not a separate one.
Is there a long-term contract?
Management plans run month to month. There is no long-term lock-in. The work continues because it is producing results, not because a contract requires it.
How long does it take to build a website?
Most builds run six to twelve weeks from kickoff to launch. The timeline depends on how quickly content and feedback move on your end. Projects with content systems or additional pages run longer. At kickoff, we outline the specific timeline for your project and the milestones that require your input.
How do I get my business to show up in AI search results?
AI tools like ChatGPT, Claude, and Perplexity surface businesses whose content is structured to be found, understood, and cited. Structuring content for this purpose is called answer engine optimization (AEO). Every Guidepost site is built with schema markup, structured FAQ content, and AI crawler configuration that makes your business discoverable in both traditional and AI-powered search.
Does Guidepost handle SEO and AI search, or do I need a separate agency?
It is included in your care plan. Every managed site is monitored for how it performs in Google and in AI tools like ChatGPT, Claude, and Perplexity, and the monthly hours go toward keeping that visibility strong. Higher tiers add keyword-led content and AI search reporting. You will not need a separate SEO agency running alongside the site work.
[ Start Here ]
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet.