[ Google Business Profile ]
Found on the map. Chosen from the list.
Google Business Profile setup that gets your categories, services, photos, and reviews right, and keeps them right as your business changes.
Guidepost Digital sets up Google Business Profiles for Charlotte service businesses at a one-time $399, with upkeep inside its monthly plans.
Listed for the services you sell, in the words buyers search.
Photos, posts, and review replies kept current every month.
One point of contact for your profile and your website.
[ Why It Matters ]
Buyers find you in the local results. They decide on your profile.
Your profile shows in the local pack in Search, in Google Maps, and in the business panel that opens when someone searches your name. From any of them, a searcher can read your reviews and call without opening your site.
[ Found ]
How they find you
Your primary category and your listed services decide which searches show your profile, in Search and in Maps.
[ Compared ]
What they compare
Searchers weigh your reviews, photos, and hours against the other businesses in the local results before they choose.
[ Contacted ]
Where they act
Calls, direction requests, and website visits happen right on the profile, and your monthly report counts each one.
[ What Google Reads ]
Searchers ask Google about you. Your profile answers.
Google's Ask button in Maps answers questions about you from your profile and your reviews, and searchers can keep asking. A complete profile answers like a trained employee would. A thin one leaves Google to fill the gaps.
Your profile details
Categories, services, hours, service areas, and attributes. The more complete they are, the more questions Google can answer for you.
Your reviews
What customers say about your work, in their own words. Reviews that name the service give Google something specific to pass along.
Your website
The link on your profile sends searchers to your site to confirm what they read. When the two say the same thing, each backs up the other.
See website design
[ What's Included ]
Every field that matters. Filled in and accurate.
Setup covers every part of the profile a searcher sees, and every part Google uses to decide where it shows.
Claim and verification
Your profile claimed and verified under your own Google account, so the listing stays yours no matter who manages it.
The right categories
A primary category that matches your main service, plus the secondary categories your other services need.
Services with prices
Each service listed in the words buyers search, with a short description and a price wherever you publish one.
Matching details everywhere
Your name, address, phone, and service areas match on your profile, your site, and every directory that lists you.
Description and attributes
A plain description of what you do and where, plus every attribute Google offers that applies to your business.
Photos of real work
Your work, your team, and your vehicles or location, with a plan for adding new photos as jobs are finished.
A review request
A short request you can send after every job, written so customers mention the service in their own words.
Tracked links
Your website and booking links tagged, so visits from the profile show up as their own line in your report.
[ Our Standards ]
Built by the rules. Kept on the map.
Keyword-stuffed names and bought reviews can lift a profile for a while. They can also get it suspended, which removes it from Search and Maps until it is reinstated.
What setup includes
Follows Google Business Profile guidelines
Uses your business name exactly as customers see it
Asks every customer for a review, not only the happy ones
Keeps your details identical everywhere they are listed
What setup leaves out
No keywords or city names added to your business name
No fake, bought, or incentivized reviews
No virtual offices or borrowed addresses
No promised positions in the local results
[ Measurement ]
Four numbers from Google. Reported every month.
Three come from Google's own performance report for your profile, and the fourth from the profile itself, so nothing is estimated.
Searches
The search terms that showed your profile, and how many times each one did.
Calls
Calls placed from the call button on your profile, month over month.
Directions and visits
Direction requests and clicks through to your site, each counted as its own line.
Reviews
Your review count and average rating, plus the replies sent that month.
[ What Happens Next ]
Set up once. Kept current every month.
Most profiles are set up once and left alone. Reviews go unanswered and details drift out of date, so upkeep runs on your plan hours every month.
1
Audit
Your profile, your site, and your directory listings are read side by side, and every detail that disagrees is noted.
2
Setup
Categories, services, areas, description, photos, and tracked links are completed in one pass, then sent to Google for review.
3
Reviews
You get a short review request to send after each job. Every review, good or bad, gets a reply, so the next searcher sees a business that pays attention.
4
Upkeep
Posts go up, photos are added, and services change as your business does. Each change shows in your monthly report.
[ Pricing ]
One setup fee. Upkeep inside your plan.
Setup is a one-time $399 add-on. After that, your profile is kept current on the monthly hours in your management plan, with no separate retainer.
Profile Setup
$399 one time
Claim, categories, services, areas, description, photos, tracked links, and a review request. Available with or without a Guidepost site.
Monthly Upkeep
From $199 per month
Included in the Essentials, Momentum, and Growth plans. Posts, photos, service changes, and review replies run on your plan hours.
Directory Listings
$499 one time
Twenty-five directory submissions and cleanups, so your name, address, and phone number match your profile everywhere they appear.
Work beyond your plan hours is $129 an hour, billed in 15-minute increments.
[ Questions Answered ]
What owners ask about their Google profile.
How much does it cost to optimize a Google Business Profile?
At Guidepost, setup is a one-time $399 add-on that covers the whole profile, from categories and services to photos and a review request. You can add it without a Guidepost site. Upkeep, and the monthly report that shows what the profile produces, run inside a management plan from $199 a month.
Is a Google Business Profile free?
Yes. Google does not charge to create or keep a profile. What costs money is the time to set it up correctly and keep it current, which is what the $399 setup and your plan hours cover. A profile left as first created is often missing the categories, services, and photos searchers use to choose.
Does Google Business Profile affect SEO?
Yes, for local searches most of all. Your profile decides whether you appear in the local pack and in Google Maps, and Google checks its details against your site and your directory listings. When they match, each makes the other more credible. The profile also feeds the answers Google gives when searchers ask about you.
How long until profile changes show up on Google?
Most edits go through a short review by Google before they appear, often within a day. A new or unverified profile needs verification first, which can take longer. Movement in the local results builds over weeks as reviews and activity add up, and your monthly report tracks it.
What happened to the questions and answers on Google profiles?
Google has replaced the public Q&A section with an Ask button in Google Maps. A searcher types a question and gets an instant answer built from the business's profile details and its reviews. That makes a complete profile and detailed reviews the way you answer those questions now.
[ Related Services ]
Services that work alongside this one.
[ Found by Nearby Buyers ]
Local SEO
Your business in the map results, the organic results, and AI answers, run inside your management plan.
See local SEO
[ Discovered in AI Search ]
AI Search Optimization
Get named when buyers ask ChatGPT, Claude, Perplexity, or Google's AI answers who to call.
See AI search optimization
[ Improved Every Month ]
Monthly Website Management
Hosting, tracking, a monthly report, and hands-on hours that keep your site current. No long-term contract.
See management plans
[ Start Here ]
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet.