Effective date: June 12, 2026
Guidepost Digital ("we," "our," or "us") operates guidepostdigital.com. This Privacy Policy explains what information we collect, how we use it, and what choices you have. By using this website, you agree to the practices described here.
Information We Collect
We collect two types of information: information you give us directly and information collected automatically when you visit the site.
Information you provide directly includes your name, email address, phone number, business name, and any message content you submit through our contact form or inquiry process. We only receive this information if you choose to send it.
Information collected automatically includes your IP address, browser type, pages visited, time spent on pages, referring URL, and device type. This data is collected through cookies and analytics tools and is used in aggregate form to understand how the site is being used.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to inquiries and schedule discovery calls
- To communicate about potential or active engagements
- To understand how visitors use the site and improve its content and performance
- To comply with legal obligations
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Analytics
This site uses Google Analytics 4 to collect data about site traffic and visitor behavior. Google Analytics uses cookies to track sessions and interactions. The data collected is anonymous and aggregated — it is not tied to any personally identifiable information. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.
Cookies
Cookies are small text files placed on your device by websites you visit. This site uses cookies for analytics purposes only. No tracking cookies are placed for advertising, retargeting, or cross-site tracking.
Most browsers allow you to control cookies through their settings. Disabling cookies may affect how some features of the site function, though no core functionality on this site requires cookies.
Third-Party Services
We use a small number of third-party services to operate this site and communicate with prospective clients:
- Google Analytics 4 — website usage analytics
- Webflow — website hosting and content management
- Email providers — for responding to inquiries sent through the contact form
Each of these services has its own privacy policy governing how they handle data. We encourage you to review them directly.
Data Retention
We retain contact form submissions and inquiry data for as long as necessary to respond to your inquiry and for a reasonable period afterward for recordkeeping purposes. Analytics data is retained according to the default retention settings of Google Analytics 4. You may request deletion of your personal data at any time by contacting us directly.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete the information we hold about you. To exercise any of these rights, contact us at the address below. We will respond within a reasonable time frame and in accordance with applicable law.
Children's Privacy
This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through this site, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically. Continued use of the site after any changes constitutes acceptance of the updated policy.
Governing Law
This Privacy Policy is governed by the laws of the State of North Carolina, without regard to its conflict of law provisions.
Contact
If you have questions about this Privacy Policy or how your information is handled, you can reach us at:
Guidepost Digital
Charlotte, NC
hello@guidepostdigital.com
(704) 930-0506