Privacy Policy

Effective date: October 6, 2026

Guidepost Digital ("we," "our," or "us") operates guidepostdigital.com. This Privacy Policy explains what information we collect, how we use it, and what choices you have. By using this website, you agree to the practices described here.

Information We Collect

We collect two types of information: information you give us directly and information collected automatically when you visit the site.

Information you provide directly includes your name, email address, phone number, business name, and any message content you submit through our contact form or inquiry process. We only receive this information if you choose to send it.

Information collected automatically includes your IP address, browser type, pages visited, time spent on pages, referring URL, and device type. This data is collected through cookies and analytics tools and is used in aggregate form to understand how the site is being used. If you reach this site by clicking one of our Google ads, Google also records that visit and whether you then contact us. If you call us from one of our ads, Google provides us with call details such as the time of the call, its duration, and the caller's area code.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries and schedule discovery calls
  • To communicate about potential or active engagements
  • To understand how visitors use the site, measure whether our advertising leads to inquiries, and improve the site's content and performance
  • To comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Analytics

This site uses Google Analytics 4 to collect data about site traffic and visitor behavior. Google Analytics uses cookies to track sessions and interactions. We review this data in aggregate and do not use it to identify you personally. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

This site also uses Microsoft Clarity to understand how visitors use our pages. Clarity records how you interact with the site, including clicks, scrolling, mouse movement, and the pages you view, and turns that into session recordings and heatmaps. Clarity uses cookies to connect the pages you view during a visit. We have linked Clarity to our Google Analytics and Google Ads accounts so we can see how visitors from those sources use the site. We use this data to find and fix problems with the site and do not use it to identify you personally. Microsoft processes this data under the Microsoft Privacy Statement at privacy.microsoft.com.

Cookies

Cookies are small text files placed on your device by websites you visit. This site uses cookies for two purposes: analytics and advertising measurement. When you visit after clicking one of our Google ads, Google uses cookies to tell us whether that visit led to an inquiry, which shows us which ads are working. We do not currently use cookies to show you ads on other websites, a practice known as remarketing or retargeting. If that changes, we will update this policy first.

Most browsers allow you to control cookies through their settings, and you can manage how Google uses your information for advertising at myadcenter.google.com. Disabling cookies may affect how some features of the site function, though no core functionality on this site requires cookies.

Third-Party Services

We use a small number of third-party services to operate this site and communicate with prospective clients:

  • Google Analytics 4 and Google Ads: website analytics, ad conversion measurement, and reporting on calls placed from our ads
  • Webflow: website hosting and content management
  • Email providers: for responding to inquiries sent through the contact form
  • Microsoft Clarity: session recordings, heatmaps, and analysis of how visitors use the site

Each of these services has its own privacy policy governing how they handle data. We encourage you to review them directly.

Data Retention

We retain contact form submissions and inquiry data for as long as necessary to respond to your inquiry and for a reasonable period afterward for recordkeeping purposes. Analytics and advertising data is retained according to the default retention settings of Google Analytics 4, Google Ads, and Microsoft Clarity. You may request deletion of your personal data at any time by contacting us directly.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete the information we hold about you. To exercise any of these rights, contact us at the address below. We will respond within a reasonable time frame and in accordance with applicable law.

Children's Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through this site, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically. Continued use of the site after any changes constitutes acceptance of the updated policy.

Governing Law

This Privacy Policy is governed by the laws of the State of North Carolina, without regard to its conflict of law provisions.

Contact

If you have questions about this Privacy Policy or how your information is handled, you can reach us at:

Guidepost Digital
Charlotte, NC
hello@guidepostdigital.com
(704) 930-0506