[ Website Redesign ]
Keep what's working. Rebuild what isn't.
From WordPress or any other platform, every redesign starts with your data, so what brings you business carries into the new site.
Guidepost Digital redesigns service business websites in Webflow from a fixed $899, built to protect the search traffic you already earn.
Your top pages and searches mapped first, so what brings in business carries over.
Copy that works is kept. Copy that doesn't is rewritten for how your buyers decide.
Every old URL redirected to its new page, with each redirect checked live on launch day.
[ Why It Matters ]
A redesign starts with what already works.
Your current site has history. Some pages rank, some searches send buyers, and returning customers know where things are. A redesign that ignores that history can give up traffic you already have.
[ Found ]
What brings traffic
Some pages and searches already send you buyers. Those are what a redesign protects first.
[ Familiar ]
What visitors expect
Key pages, names, and paths stay recognizable, so returning visitors know they are in the right place.
[ Improved ]
What needs to change
Design, structure, speed, and copy that no longer fit your business are rebuilt around your buyers.
[ What Carries Over ]
Your search history comes with you.
The parts of your site that search engines and buyers already trust are kept, moved, or redirected to a new home, whatever platform it runs on today.
Your pages and URLs
Pages that bring in traffic keep their address or move with a redirect, so links and rankings follow them.
Copy that works
Sections that rank or convert stay, tightened where needed, so what persuades buyers today keeps working.
Your domain and email
Your domain moves to the new site, with every DNS setting recorded first so email and other services keep running.
[ What's Included ]
Everything a redesign needs. In one price.
Every redesign includes the same eight parts, from the first audit to the tracking that shows the result.
Traffic audit
Top pages, searches, and paths to an inquiry ranked by what they bring in, before any design begins.
Redirect map
Every old URL matched to its new home in one map, including pages that merge or retire.
Copy review
Each section marked to keep, tighten, or rewrite, based on how your buyers decide.
Modern design
A fresh look, read, and tone that brings your site up to date with your business.
Mobile-first and accessible
Designed for phones first and checked on every screen size, with accessibility built in.
Schema and on-page SEO
Structured data, title tags, meta descriptions, and alt text written for every page.
Speed
Performance tuned for Core Web Vitals, so pages load quickly for buyers and for search.
Tracking in place
Analytics and Search Console set up with engagement tracked, so results compare against the old site.
[ Our Standards ]
Built on your data. Not on a template.
Every decision in a redesign traces back to your analytics and your buyers, not to a template or a trend.
What every redesign includes
Copy written in the words your buyers use
Your review of every page before launch
Relevant examples of our work, walked through on a call
A management plan from day one
What every redesign leaves out
No deleted pages that still bring traffic
No template copy that sounds like every competitor
No added work without your approval
No new point of contact after launch
[ Measurement ]
Before and after, measured.
A baseline is recorded before launch, so your first reports compare the new site against the old one.
Search traffic
Clicks and top searches from Search Console, before and after launch.
Top pages
The pages that brought traffic before, checked to confirm they still do.
Inquiries
Form submissions and call clicks, recorded as key events from launch day.
Redirects
Old URLs watched for errors after launch, and fixed on your plan hours.
[ What Happens Next ]
Four phases. Six to twelve weeks to launch.
Most redesigns land in that window, depending on the size of your current site and how quickly feedback moves.
1
Audit
Your data and current pages reviewed and a baseline recorded, so every later decision has evidence behind it.
2
Plan
The page map sets what stays, merges, or is rewritten, and every old URL gets a destination.
3
Rebuild
Copy and design develop together, and nothing is built until both are aligned.
4
Launch
Redirects are checked live, the site moves to its management plan, and results are compared to the baseline.
[ Pricing ]
Start with five pages. Add what you need.
A redesign starts at a fixed $899 for five pages, even when your current site is larger. Many owners start with the pages that matter most and add the rest over time.
Five-Page Redesign
$899 one time
Audit, redirect map, copy, design, schema, and analytics for five pages, plus privacy, terms, 404, and thank-you pages.
Additional Page
$399 per page
Any page beyond five, with the same copy, design, and search work as the first five.
Content System
$999 per system
A CMS for repeating content like a blog, services, team, or locations, with existing entries moved over.
Anything outside these prices is $129 an hour, billed in 15-minute increments.
[ Questions Answered ]
What owners ask before a redesign.
Will a website redesign hurt my rankings?
It can if pages are deleted or moved without redirects. A Guidepost redesign starts with your Search Console and Analytics data, keeps or redirects every page that brings in traffic, and checks each redirect live at launch, so your search history carries into the new site.
How much does a website redesign cost?
At Guidepost, a redesign starts at a fixed $899 for five pages, even if your current site is larger. Additional pages are $399 each, and privacy, terms, 404, and thank-you pages are included. Every site runs on a management plan from $199 a month.
Can I keep my domain and email?
Yes. Every DNS setting is recorded before anything changes, so your domain moves to the new site while email and other services keep running.
Can you move my site from WordPress, Wix, or Squarespace?
Yes. Sites on WordPress, Wix, Squarespace, or a proprietary platform an agency built move to Webflow at the same $899 starting price, with pages rebuilt and every old URL redirected. Your new site runs on a platform that is not tied to any one agency.
What happens to pages beyond the first five?
Each one is redesigned at $399, merged into a stronger page, or redirected so its visitors land somewhere useful. No page is deleted while it still brings in traffic.
[ Related Services ]
Services that work alongside this one.
[ Built to Attract Clients ]
Website Design
Five Webflow pages with copy, design, schema, and analytics, built around how your buyers decide.
See website design
[ Improved Every Month ]
Monthly Website Management
Hosting, tracking, a monthly report, and hands-on hours that keep your site current. No long-term contract.
See management plans
[ Discovered in AI Search ]
AI Search Optimization
Get named when buyers ask ChatGPT, Claude, Perplexity, or Google's AI answers who to call.
See AI search optimization
[ Start Here ]
Tell us about your business. We'll take it from there.
Share a few details about your business and where your website stands today, even if that's nowhere yet.