[ Insights ]

Practical thinking on websites, search, and growth.

Guides and perspectives on web design, local SEO, and answer engine optimization (AEO) for small and local businesses. Written for business owners who want to understand how their website works and what it takes to make it a consistent source of new clients in both traditional and AI-powered search. Grounded in real projects, not theory.

Web Design

What a High-Performing Small Business Website Actually Includes

Most small business websites are built to check a box. A high-performing website is built to work: to show up in search, explain the business clearly, and give visitors enough confidence to reach out.

Local SEO

Your Google Business Profile Is More Important Than You Think

For most local businesses, the Google Business Profile is the first thing a potential client sees. Not the website. The profile. Most are incomplete, outdated, or too thin for Google to present confidently in results.

AEO

How to Get Your Business Found in AI Search Results

When someone asks ChatGPT, Claude, or Perplexity for a recommendation, the businesses that surface are the ones whose content is structured for AI to find, understand, and cite. Most local businesses have not started yet.

Local SEO

How Local SEO Helps Small Businesses Compete

When someone in your city searches for the service you offer, you want to be one of the first results they see. Local SEO is the work that makes that happen, and it compounds over time in a way that paid advertising does not.

Web Design

Why Your Website Is Not Bringing In New Clients

The site looks good but the phone is not ringing from it. The problem is almost never the design. It is usually one of three things: the site is not being found, not being understood, or not giving visitors a reason to act.

Web Design

What Makes a Local Business Website Stand Out

Most local business websites look the same. Standing out is not about spending more on design. It is about being specific about who you serve, what you offer, and why you are the right choice.

[ Start here ]

Tell us about your business. We'll take it from there.

Share a few details about your business and where your website stands today, even if that's nowhere yet. We'll reach out to schedule a conversation. The first conversation is about what matters to your business and how Guidepost can help. Not a pitch.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.